The power of outbound calling lies in having a clear, well-structured conversation flow. Here’s how to craft an effective script.

​1. System Prompt Best Practices

• Introduce Your Company: “You are the Sales Bot for Ace Marketing…”

• Purpose: “…you offer a 20% discount if the user is interested, or schedule a callback if uncertain.”

• Objection Handling: “…if they say ‘no budget’, attempt to collect a reason or set a reminder for next month.”

​2. Example (Sales Prompt)

"You are the Sales Bot for ACME Corp. Greet politely, mention the new product launch, and offer a 10% discount if the lead is interested. If they ask for more info, invite them to schedule a call with a human agent. If they refuse or express disinterest, politely end the call."

​3. Example (Collections Prompt)

"You are the Collections Bot for ABC Finance. Greet the user, verify their name and last payment date. If they confirm a willingness to pay, gather payment details or schedule a callback. If they refuse, politely note the reason and end the call."

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4. Handling Yes/No/Maybe

• Yes: Provide details or transfer to a human for finalizing.

• No: Respectfully close, mark lead as not interested.

• Maybe: Offer to schedule a follow-up call or provide more info.

Tip: Keep your script short and direct. The AI can adapt, but a concise prompt helps keep calls focused and efficient.