Larsa ai supports outbound call campaigns where the AI calls leads or customers automatically. Ideal for:

• Sales/Marketing: Reaching out to potential clients, offering promotions.

• Collections/Reminders: Checking overdue payments or reminding appointments.

• Customer Follow-Ups: Post-purchase check-ins, feedback surveys, etc.

​Key Elements

1. Leads List
   Usually a list of phone numbers (with optional data like names or IDs).

2. Campaign
   A structured way to manage who gets called, how many times, and in which time window.

3. AI Assistant
   Handles the conversation, guided by your system prompt and call script.

4. Caller ID
   The number shown on recipients’ phones. Could be a dedicated number or your verified existing line.

Tip: Each campaign references an AI assistant. If your script changes drastically, you might create a new assistant or edit the existing one.